"A must-read for any brand owner,
marketing pro, or retailer large or small."
Where every smartphone is the drawbridge that denies access to traditional advertising and branding. Brandland is the site devoted to explaining and tracking the new relationships between people and brands, and even people and people. By understanding the world Before iPhone (Bi) and After iPhone (Ai) lies the secret to the rift separating mobile consumers and marketing of all kinds.
If you are a brand owner, retailer, or marketer, you need to read this book. In it, you will gain an understanding of what is preventing you from experiencing an explosion of 4&5 star reviews, new customers and increased ROI. At $5.95, it's a bargain.