"A must-read for any brand owner,
marketing pro, or retailer large or small."
Where every smartphone is the drawbridge that denies access to traditional advertising and branding. Brandland is the site devoted to explaining and tracking the new relationships between people and brands, and even people and people. By understanding the world Before iPhone (Bi) and After iPhone (Ai) lies the secret to the rift separating mobile consumers and marketing of all kinds.
No wonder the castles so jealously guard the entrance via the smartphone/drawbridge. For the same reasons brand marketers likewise guard their brands' position and integrity.
BECAUSE SPONTANEITY IS A BRAND DESTROYER. NOTHING IS MORE PLANNED, RESEARCHED, TESTED, MONITORED, AND PROTECTED
THAN A BRAND.
Whether it's Ford Motor Company of Detroit or--in Brandland--Ms. Ellen Ford of Memphis. And this is the world brand marketers have been living in since June 29, 2007.
--FROM BRANDLAND PG. 13
If you are a brand owner, retailer, or marketer, you need to read this book. In it, you will gain an understanding of what is preventing you from experiencing an explosion of 4&5 star reviews, new customers and increased ROI. At $5.95, it's a bargain.